Images speak louder than words, goes the saying. And indeed, if you want to explore the field you’re working in, try to draw this field. Generally this is being done through a so-called ‘concept map’. At a glance you see who your peers are, as well as the most relevant journals, but also which policy makers hold key positions. In that way a concept map is not only informative, it may also be of strategic help, for instance when you apply for a grant. Once you know ‘your’ decision-makers’, you can address them in the most purposeful manner.
Naturally, you don’t draw a concept map when writing a short presentation, meant for an informal setting. However, it may be a useful instrument before writing an extensive project plan.
Most often you start in the center thinking up associatively. You can do this with a peer. As you progress your perspective could shift.
Keep in mind that scientific publications don't exist in isolation, but serve as media for communication between academics and are therefore part of the wider scientific process. One thing often overlooked is the fact that academics are part of society and society has a growing concern for the relevance of academic research for society. Therefore, don't forget to ask youself: where would I situate 'society' in my concept map?